Company Values and identity

neo chair's Brand Story

The New standard for the new chair

Chairs are in the background wherever we go -- in our house, at school, at work. You are probably sitting in a chair at this very moment. It’s where we spend most of our day. Although chairs don’t tend to shine on their own, they fulfill their purpose when we can sit in it comfortably.
At Neo Chair, we shine a light on chairs from manufacturing to even after it reaches your doorsteps. We have and will continue to innovate this process to add value to your life through our chairs. Neo chair is a company that creates the new standard for chairs to consumers, for consumers, and by consumers.

What does our logo mean? (Corporate Identity)

The number 1 in the logo has a couple of meanings

  • Symbols of chair legs: meaning to support customers with confidence
  • It means the company's vision to supply high-quality, high-priced products, and to have at least one Neo-Chair chair in every home and office.
  • This quality in the chair market has never had such a price before, meaning we're the first.

What does color mean?

#warmth, #familiarity

The orange color of our brand logo represents warmth and friendliness. We want to provide warmth and comfort in our chairs, and be open to our customer’s voices just like a friend would. 

The New Standard for the Chair "neo chair"

We promises three new standards of chairs


The story of neo chair starts with the basics of what we look for in a chair: a comfortable place to sit. In the process of exploring and innovating what it means to create the best chair, we always find ourselves coming back to the basics. 

- At neo Chair, we create every chair with the best parts in the industry for this purpose. By using parts that have passed the extensive quality tests by BIFMA, our chairs support your body with the utmost comfort, durability, and safety. Regardless of the price-tag, we are committed to keeping this standard for all our chairs.


The chair is our companion that everyone uses every day and a strong secretary who supports us. If the chair becomes the most expensive because the best parts are in it, can we buy the chair comfortably? There will also be the joy that expensive chairs created by the best parts and technology will present to us. However, Neo chair has a wide range of price chairs that all customers of all ages can purchase on a cost-effective basis, and all of our offices and infrastructure in the U.S., South Korea and China are constantly working to provide chairs at a minimum cost to consumers to minimize the cost of our chairs.


- Our catalog is a proud result of not only our Neo Chair teams, but also the voices of our customers. We continue to communicate with our customers and strive to make products for consumers, by consumers, and with consumers. Feedback is valuable to us -- it helps us improve our products and quality. At Neo Chair, we committed to listening to all your feedback and prioritizing customer satisfaction.

What makes a great product is beyond just the quality of the materials. For us, what makes a great chair is a combination of great quality, a fair price, and outstanding customer service. As a company, Neo Chair will work towards becoming the new standard for chairs. 

Why neo chair?

What makes us different

We manufacture and distribute our chairs with a mindset that our family would use the chair. Our efforts to innovate new standards for chairs go hand in hand with the best parts on the market. 

From Factory
to customer 

To Make the
New Standard

Official Licensee of
MARVEL, Disney

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Any more questions? Use the contact us page.

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